What is the CI report outside the usual SWOT Analysis?
The report is about your direct competitors' behaviors, enterprises and target markets. This information directly influences marketing and sales strategies. The report starts with some basic questions:
What does the marketplace look like?
Who should make the competition list?
How specific is the report as an one-off project?
What questions should be asked about competitors' products/services?
What is being revealed in the report? What is its overarching purpose?
How should the report be detailed for workable actions?
What does the digital marketing Competitive Intelligence report look at?
The report compares available digital marketing data results from different companies. The data involves: